At-Home Lasers Dominate Hair Removal Coverage; Schick Signs Nick Jonas

Analysis

At-home light-based devices remain the centre of gravity in hair removal editorial this week. Cosmopolitan published a first-person review of a Ulike at-home laser device, framed around initial scepticism that the writer says the device overcame ^[1], while Wirecutter at The New York Times reviewed the Braun Silk-expert Pro and positioned it as a replacement for a year of painful bikini waxes ^[2]. People ran a tested round-up arguing that at-home laser hair removal really does work, emphasising pain-free use ^[3], and Harper's Bazaar narrowed the category to facial hair with ten expert-endorsed laser devices ^[4]. HuffPost highlighted a cooling laser tool discounted to under $70 on Amazon ^[5]. For UK readers, the recurring consumer question is which modality to choose: The Telegraph tackled that directly with a guide to which laser hair removal is right for you ^[6].

The switching narrative is now explicit in UK regional press. Manchester Evening News reported that beauty buffs are "ditching" shaving and waxing in favour of a "painless" hair removal solution ^[7], echoing the anti-waxing framing used by Wirecutter ^[2]. Depilatories have not disappeared from the conversation: Glamour UK ran dermatologist-led guidance on how to use hair removal cream correctly ^[8], a sign that technique and skin-safety content still performs alongside device reviews.

In marketing, Schick has enlisted Nick Jonas for a razor campaign built around skin care rather than close shaving alone ^[9]. Finally, a search-adjacency note: Good Housekeeping's £28 Joseph Joseph pet hair remover review sits in "hair removal" feeds but is a homeware product ^[10].